Visitors to the Spoorwegmuseum make selfies at old train stations.
The Railway Museum in Utrecht tells the history of 175 years of Dutch railways. The visitor is taken along historical trains that are set up and gets information about the rise of train traffic in the Netherlands. Leisure Expert Group was commissioned to do something fun with the archive full of old photos of Dutch railway stations.
The road to Prestop
The Spoorwegmuseum, in association with Leisure Expert Group, came to Prestop because of the digital solutions it has to offer in terms of displaying interactive content such as photos and videos.
Point at issue
In addition to showing the old visual materials, the company was asked to create a piece of action marketing. Not only did the software solution have to do what was asked, the housing in which the technology is processed also had to fit in with the entourage and theme of the Railway Museum.
Prestop built a 22" touch screen and a camera into an old NS ticket machine, so users can browse through photos of old, sometimes no longer existing, stations. Once they have found the station of their choice, it is displayed on a large 65" display behind the user. Thanks to the tempered, anti-reflective glass of this large format display, the photograph of the station forms a perfect background behind the user. Using the built-in camera in the old ticket machine, the user can then take a selfie with the station behind them. After filling in the required data, they can send this selfie to their e-mail address. The selfie application is part of Omnitapps and is being developed by Prestop.
Furthermore, Prestop delivered an information column with a 22" PCAP touch screen, on which an interactive presentation is shown about the SS 13, the oldest preserved steam locomotive in the Netherlands.
Day to day operations.
The charming nature of the selfie solution ensures that visitors to the Railway Museum end the day with a smile. This form of promotional marketing is good for the Spoorwegmuseum because it collects data. It also gives the visitor a lasting souvenir in the form of a lovely photograph. The information kiosk near the steam locomotive is also used extensively; visitors like to look at the old photos and videos.
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Interactive Experience Center.
Prestop has the largest Interactive Experience Center in Europe. Also now you are welcome in our Interactive Experience Center, at Ekkersrijt 4611 in Son en Breugel. We also give digital tours via Skype, Zoom or Teams. Via more than 16 webcams we let you watch live and let you "walk with" our specialists through our Interactive Experience Center. The images are shown live via multiple camera positions and you can ask questions directly from home. Questions about our interactive solutions, but also how we see the future. Solutions that can be used immediately during and after this crisis.