Vingino Pick and Learn: the interactive denim bar

Pick & Learn for Vingino

For Vingino, Prestop and Omnivision created a customized solution with Pick & Learn.

Vingino makes streetwise jeans and clothing that make every child look cool and feel confident. Combining the best denim fabrics and Italian and vintage influences gives their clothing a relaxed look that parents and kids love.

In one of Vingino's shops, a beautiful 48.5" long-stretched screen has been installed. This has 16 sensors with strings on which the jeans hang. When a customer takes a pair of jeans from the rack, a video about it appears on the long-stretched screen. If several pairs of trousers are taken from the shelf almost simultaneously, the screen will show only the first.

Two other elongated screens indicate which trousers the customer has just taken off the rack on the large shelf. The jeans are attached to a cable, so they can only be returned in one place.