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How kiosks help you fight inflation

Friday 02 December 2022

Fighting inflation with order kiosks

Nowadays, you see it in the news every day: inflation, which is still at 10% in Europe. It should be around 2%, with costs gradually rising at this optimal rate, making it easier for companies to make minor price adjustments.

For companies, this is terrible news because costs will continue to rise. Due to inflation, QSRs (Quick Service Restaurants) have already suffered quite a bit, with food prices rising even higher than inflation. QSR operators face steadily rising costs due to rising prices for power, gas, rent, transportation, maintenance, and repairs.

Inflation has also affected labor costs. After the "Great Resignation" of the COVID-19 pandemic, workers - especially those in the food industry - are no longer satisfied with minimum wage; they have been given more alternatives in the form of flash delivery and can demand more because they know the labor market is tight. They now often seek more regular times or just times they can control entirely, and as a result of inflation, this behavior has intensified. Before the epidemic, QSRs were already understaffed, and the desire for more pay has made it harder to find qualified workers.

The sad truth is that operating a QSR costs a lot of money. Increasing the cost of food and drink will have adverse effects. Customers will tolerate only a limited price increase because they expect a reasonably priced meal when they enter a QSR. More than that will undoubtedly suffer. Cost reduction would be a wiser approach.

Use technology to cut costs.

Restaurant owners cannot control some expenses, such as ingredients, electricity, transportation, and other factors. While switching to energy-efficient equipment and alternative ingredients is possible, the cost savings will be minimal, and quality may decrease. QSRs must automate if they want to see an actual decrease in costs.

A restaurant's operations are streamlined by digitization, which increases efficiency. The use of technology can reduce the number of employees needed and allow more practical and valuable tasks to be assigned to employees. A QSR's overall expenses will decrease as labor costs fall.

Use kiosks to cut costs.

Many requirements can be met by automation, which comes in many shapes and sizes. One of the easiest ways for a QSR to adopt technology is to start with front-of-house operations. To take orders and handle payments, QSRs need a lot of staff. The order kiosk can handle these processes without human intervention.

Self-service kiosks could be free-standing, on the wall, or on the counter. They all accept orders and process payments. Instead of assigning staff to take orders, a QSR can give them other responsibilities. For example, preparing orders or dropping them off and bringing them in person to have more authentic contact with customers. Order and payment processing can be automated, reducing the number of employees needed for each shift. Because they move much faster than people, kiosks allow for higher turnover. This is especially useful when there is an unexpected influx of customers during busy hours. During peak hours, kiosks reduce the need to schedule more staff or hire temporary staff. With kiosks, labor costs for QSRs will decrease significantly.

Consistency

Machines will not get sick or tired. They won't ask for a pay raise or leave. They will not just give up. Instead, they will keep working without complaining or making a scene. They are steadfast and reliable. Kiosks remove all ongoing and high labor costs, including salary, paid leave, perks, and incentives, by requiring only a single investment.

The data analysis function of a kiosk paves the way for wiser judgment and prudent spending. QSR operators can use customer preferences and requirements to fill their menus with guaranteed vendors. For good inventory planning, purchasing patterns based on the day of the week, month or season can reveal peaks and troughs in demand. QSR operators can order efficiently by anticipating changes in demand for particular menu items. By making wiser purchasing decisions, restaurants can control spending and lower prices.

Kiosks can help QSRs make more money and reduce labor costs. The value of orders at a kiosk is typically 15 to 20 percent higher than orders at a cash register. Some critical reasons for the higher spending are attractive graphics, automated cross-sell and upsell options and customer convenience. Kiosks generate more money for whatever reason, increasing QSR profits.

Make an informed decision.

The most important consideration when selecting a kiosk is the type because cost reduction is the ultimate goal. Spending a lot of money to install a kiosk makes no sense. The cost is not justified if the entire setup of the QSR has to be changed. A QSR needs a standalone model that can be easily implemented with their current POS to be cost-effective.

In addition, QSR operators should research kiosk vendors and choose a company with a solid reputation. References, reviews, and testimonials are reliable indicators. Another essential quality to look for in a kiosk manufacturer is ongoing customer support after initial installation. At Prestop, we can guarantee this and work together to achieve the best results. This also allows us to provide a custom design at a standard price.

While it is true that current inflation is affecting things, QSR operators still have to deal with this reality. The best approach is to reduce a restaurant's expenses. A restaurant owner cannot change the myriad factors beyond his control. So trying to do so would be futile. Instead, focus on variables a QSR can control, making a kiosk one of the most powerful tools in the fight against inflation.

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