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100 shop-in-shop order kiosks for de Bijenkorf

De Bijenkorf is a leading department store in the Netherlands, known for its extensive range of fashion, accessories, living and cosmetics from exceptional brands. With branches in major cities such as Amsterdam, Rotterdam, and The Hague, de Bijenkorf offers a unique shopping experience that combines fashion, design and high-quality service. Targeting a wide audience ranging from local shoppers to international visitors, the department store has been known for its innovative approach and customer focus since its establishment in 1870. By constantly innovating, de Bijenkorf remains a forerunner in the Dutch retail sector. Recently, de Bijenkorf implemented a major update! Instead of the old order kiosks, 100 Prestop Eminent 24-inch order kiosks have now been installed in all seven stores, namely in Amsterdam, Eindhoven, Utrecht, Maastricht, Rotterdam, Amstelveen and The Hague.

Prestop oder kiosk de Bijenkorf

Placement in various departments

These kiosks are strategically placed in the womenswear, menswear, children's wear, home, and general departments. Each kiosk displays, on a touchscreen friendly home screen, the specific category of the webshop that perfectly matches the department it is located in.

Shop-in-shop experience

These new kiosks serve as a replacement for the outdated iPads that previously displayed de Bijenkorf web shop. What makes these kiosks unique is the integration of scanners that guide customers and staff directly to the right product on the website. Here, the corresponding product page is displayed, where customers can not only find more information but also place their order and pay for home delivery using the confirmed P400 payment terminals.

Benefits for de Bijenkorf

The implementation of Prestop's Eminent 24-inch order kiosks offers several benefits to de Bijenkorf and its customers:

  • Expanded product assortment: De Bijenkorf offers a wider assortment because customers can order items that are not available in the physical store. For example, if customers ask for a product that is not available in their preferred size or color in the store they are in, an employee can help them by walking with them to the kiosk and showing the product online. From there, the customer has every opportunity to fund and order what they want. The products are then delivered to their homes as soon as possible.
  • Improved customer experience: Customers experience a seamless shop-in-shop experience, where they can easily navigate through the online store and order directly.
  • Efficient ordering process: Integrating scanners and payment terminals makes ordering more efficient, saving both customers and staff time.
  • Insight and management: Using the software solution Sitekiosk Online provided by Prestop, de Bijenkorf has complete insight into the status of all systems, can easily make project adjustments and generate detailed reports on the use of the order kiosks.

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Prestop order kiosk de Bijenkorf
Prestop bestelzuil Bijenkorf

Made in Holland

Prestop produced and assembled all 100 order kiosks in the Netherlands, giving the project a “Made in Holland” character. This emphasizes not only technological innovation, but also local craftsmanship and guarantees high quality and durability. In addition, the kiosks can be maintained and supported by Prestop, both remotely and physically, should a component break down. As a result, de Bijenkorf is completely unburdened.

Conclusion- A win-win situation

In conclusion, by implementing Prestop's new order kiosks, de Bijenkorf is improving its customers' shopping experience and achieving significant operational and financial benefits. This project illustrates the win-win situation that results when forward-looking technology is combined with the needs of both customers and retailers. It represents a positive step toward the future of the retail industry in the Netherlands.

Interested in never again “selling no” in your store? Contact Prestop today and discover how our shop-in-shop order kiosks can improve your customer experience and sales!

Prestop order kiosk de Bijenkorf assembly room

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Prestop has the largest Interactive Experience Center in Europe. You are welcome in our showroom, at Ekkersrijt 4611 in Son en Breugel, where we can show you all our solutions.

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